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Sample Business Plan Excerpt
From an actual business plan we delivered (details redacted for privacy).
Executive Summary
[Client Business] is a planned 18-suite salon suites facility serving licensed beauty professionals in [Metro Area, State]. The facility will offer private, fully-equipped suites for hairstylists, estheticians, barbers, and other beauty professionals seeking independence from traditional salon employment.
Investment Highlights
The [Metro Area] market demonstrates strong demand for salon suite space, with primary competitors operating at 95%+ occupancy and maintaining active waitlists. Our market research confirms:
- 2,300-2,700 licensed beauty professionals in the trade area
- 75-111 identified suite rental candidates (SAM)
- Direct competitors at 89% average occupancy
- Unmet demand validated through primary research
The business model leverages the proven salon suites concept with key differentiators: competitive pricing at $275-$315/week, premium amenities, and a strategic location in an underserved market.
Financial Summary
| Metric | Value |
|---|---|
| Total Investment | $[XXX],000 |
| SBA Loan | $[XXX],000 |
| Owner Equity | $[XX],000 |
| Break-even | 62% occupancy |
| Target | 85% occupancy |
| Year 2 Profit | $[XX],XXX |
| DSCR | 1.54x |
Sample from actual client deliverable. Identifying details have been redacted for privacy.
What is in Your Package
Premium tier includes 65+ documents organized for immediate use.
Data-Driven Analysis
Every plan includes data-driven analysis, not generic fill-in-the-blank templates.
Debt Service Coverage Ratio Analysis
| Scenario | Loan Amount | Annual DS | NOI @ 85% | DSCR | SBA Pass? |
|---|---|---|---|---|---|
| Conservative | $[XXX],000 | $[XX],XXX | $[XX],XXX | 2.08x | YES |
| Target | $[XXX],000 | $[XX],XXX | $[XX],XXX | 1.54x | YES |
| Aggressive | $[XXX],000 | $[XX],XXX | $[XX],XXX | 1.22x | MARGINAL |
DSCR measures ability to cover loan payments. SBA typically requires 1.15-1.25x minimum.
Competitor Comparison Matrix
| Competitor | Weekly Rate | Suites | Occupancy | Waitlist | Position |
|---|---|---|---|---|---|
| [Competitor A] | $[XXX]/week | ~18 | 95%+ | YES | Mid-market |
| [Competitor B] | $[XXX]/week | ~25 | 95%+ | YES | Value leader |
| [Competitor C] | $[XXX]/week | ~18 | 70-80% | NO | Premium |
Direct trade area competitors analyzed for pricing, occupancy, and positioning.
Market Sizing (TAM/SAM/SOM)
| Metric | Conservative | Target | Optimistic | Confidence |
|---|---|---|---|---|
| TAM: County Professionals | 2,300 | 2,500 | 2,700 | HIGH |
| SAM: Suite Candidates | 70 | 111 | 141 | MEDIUM |
| SOM: Capturable Suites | 9 | 17 | 24 | MEDIUM |
| Market Status | UNDERSUPPLIED | HIGH |
Multi-method market sizing validated with primary research.
Our Process
Your plan is created by human experts, not generated by AI and delivered as-is.
Intake Review
Review your information and clarify requirements
Research
Industry analysis, competitor research, market data
Drafting
Business plan and operations playbook creation
Financial Model
Projections, DSCR analysis, scenarios
Review & Delivery
Human review, quality check, delivery
Intake Review
Review your information and clarify requirements
Research
Industry analysis, competitor research, market data
Drafting
Business plan and operations playbook creation
Financial Model
Projections, DSCR analysis, scenarios
Review & Delivery
Human review, quality check, delivery
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