Tenant Turnover Model
Turnover rate assumptions, vacancy costs, and re-leasing timeline analysis.
1. Turnover Cost Components
1.1 Direct Turnover Costs (Per Suite)
| Cost Category | Low | Mid | High | Notes |
|---|---|---|---|---|
| Deep Cleaning | $150 | $225 | $300 | Professional cleaning, carpet/floor care |
| Paint Touch-Up | $100 | $250 | $400 | Walls, trim; full repaint at high end |
| Minor Repairs | $100 | $200 | $300 | Holes, scratches, hardware, caulk |
| Lock/Access Re-key | $50 | $75 | $100 | Key fob reset, code change |
| Marketing/Advertising | $100 | $150 | $200 | Listing fees, social ads, signage |
| Administrative | $50 | $75 | $100 | Lease processing, walkthrough time |
| Total Direct | $550 | $975 | $1,400 |
Recommended Model: Use $975 (mid-range) as base estimate.
1.2 Direct Costs by Suite Tier
Larger suites incur proportionally higher turnover costs:
| Tier | SF | Paint Factor | Repair Factor | Direct Cost Estimate |
|---|---|---|---|---|
| Standard | 100 | 1.0x | 1.0x | $850 |
| Plus | 130 | 1.2x | 1.15x | $1,025 |
| Large | 160 | 1.4x | 1.3x | $1,200 |
| Executive | 200 | 1.6x | 1.5x | $1,400 |
1.3 Vacancy Costs (Lost Revenue During Turnover)
Industry average vacancy between tenants: 2-4 weeks
| Tier | Weekly Rate | 2-Week Vacancy | 3-Week Vacancy | 4-Week Vacancy |
|---|---|---|---|---|
| Standard | $285 | $570 | $855 | $1,140 |
| Plus | $315 | $630 | $945 | $1,260 |
| Large | $345 | $690 | $1,035 | $1,380 |
| Executive | $385 | $770 | $1,155 | $1,540 |
Recommended Model: Use 3-week vacancy as base assumption.
1.4 Continued Fixed Costs During Vacancy
Even when vacant, the facility incurs fixed costs allocated to that suite:
| Cost Category | Per Suite/Month | 3-Week Vacancy Cost |
|---|---|---|
| Insurance | $22 | $17 |
| Maintenance | $100 | $75 |
| Common Area | $53 | $40 |
| Administrative | $44 | $33 |
| Total Fixed | $219 | $165 |
Note: Occupancy costs (rent) continue regardless — not included as "turnover cost" since paid whether vacant or not.
1.5 Onboarding Costs (New Tenant)
| Activity | Hours | Cost @ $50/hr | Direct Cost | Total |
|---|---|---|---|---|
| Suite Preparation | 2 | $100 | $0 | $100 |
| Orientation/Walkthrough | 1 | $50 | $0 | $50 |
| Systems Training | 1 | $50 | $0 | $50 |
| Welcome Materials | 0.5 | $25 | $35 | $60 |
| First-Week Support | 2 | $100 | $0 | $100 |
| Total Onboarding | 6.5 | $325 | $35 | $360 |
Owner time valued at $50/hour opportunity cost
2. Total Turnover Cost Summary
Per-Suite Total by Tier
| Component | Standard | Plus | Large | Executive |
|---|---|---|---|---|
| Direct Costs | $850 | $1,025 | $1,200 | $1,400 |
| Vacancy Loss (3 wks) | $855 | $945 | $1,035 | $1,155 |
| Fixed Costs (3 wks) | $165 | $165 | $165 | $165 |
| Onboarding | $360 | $360 | $360 | $360 |
| TOTAL TURNOVER | $2,230 | $2,495 | $2,760 | $3,080 |
Cost Breakdown Visualization
Standard Suite Turnover Cost: $2,230
├── Direct Costs (38%) ████████████████░░░░░░░░░░░░░░░░░░░░░░░░░ $850
├── Vacancy Loss (38%) ████████████████░░░░░░░░░░░░░░░░░░░░░░░░░ $855
├── Fixed Costs (7%) ███░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░ $165
└── Onboarding (16%) ███████░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░ $360
Executive Suite Turnover Cost: $3,080
├── Direct Costs (45%) ██████████████████░░░░░░░░░░░░░░░░░░░░░░░ $1,400
├── Vacancy Loss (37%) ███████████████░░░░░░░░░░░░░░░░░░░░░░░░░░ $1,155
├── Fixed Costs (5%) ██░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░ $165
└── Onboarding (12%) █████░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░ $360
3. Break-Even Tenant Tenure
How Long Must a Tenant Stay to Recover Turnover Costs?
Formula:
Break-Even Tenure = Turnover Cost / Monthly Margin
| Tier | Turnover Cost | Monthly Margin | Break-Even Tenure |
|---|---|---|---|
| Standard | $2,230 | $559 | 4.0 months |
| Plus | $2,495 | $552 | 4.5 months |
| Large | $2,760 | $545 | 5.1 months |
| Executive | $3,080 | $536 | 5.7 months |
Impact of 6-Month Minimum Term Policy
| Tier | Break-Even | Min Term | Cushion | NPV at Min Term* |
|---|---|---|---|---|
| Standard | 4.0 mo | 6 mo | 2.0 mo | +$1,118 |
| Plus | 4.5 mo | 6 mo | 1.5 mo | +$828 |
| Large | 5.1 mo | 6 mo | 0.9 mo | +$490 |
| Executive | 5.7 mo | 6 mo | 0.3 mo | +$161 |
*NPV = (Min Term - Break-Even) × Monthly Margin
Key Finding: The 6-month minimum term ensures profitability on every tenant across all tiers. Executive suites have the thinnest cushion (0.3 months / ~1 week).
Recommended Minimum Terms by Tier
| Tier | Current Min | Recommended | Rationale |
|---|---|---|---|
| Standard | 6 months | 6 months ✓ | 2-month cushion is adequate |
| Plus | 6 months | 6 months ✓ | 1.5-month cushion acceptable |
| Large | 6 months | 6 months | 0.9-month cushion is thin; monitor |
| Executive | 6 months | Consider 9 months | Only 1-week cushion at 6 months |
4. Turnover Rate Sensitivity
Industry Benchmarks
| Turnover Rate | Description | Suites Turning/Year |
|---|---|---|
| 15% | Best-in-class retention | 2.7 suites |
| 20% | Industry average | 3.6 suites |
| 25% | Below average | 4.5 suites |
| 30% | Poor retention | 5.4 suites |
Annual Facility-Wide Turnover Cost
Using blended average turnover cost of $2,561 per suite: (8×$2,230 + 5×$2,495 + 3×$2,760 + 2×$3,080) / 18 = $2,428
| Turnover Rate | Turnovers/Year | Annual Cost | % of Revenue* |
|---|---|---|---|
| 15% | 2.7 | $6,556 | 2.9% |
| 20% | 3.6 | $8,741 | 3.8% |
| 25% | 4.5 | $10,926 | 4.8% |
| 30% | 5.4 | $13,111 | 5.8% |
*At 85% occupancy ($228,372 annual revenue)
Impact on Portfolio Margin
| Turnover Rate | Turnover Cost | Portfolio Margin (85% occ) | Margin % |
|---|---|---|---|
| 15% | $6,556 | $66,428 | 29.1% |
| 20% | $8,741 | $64,243 | 28.1% |
| 25% | $10,926 | $62,058 | 27.2% |
| 30% | $13,111 | $59,873 | 26.2% |
Each 5% increase in turnover reduces margin by ~1%.
5. Retention vs. Turnover Decision Matrix
The Retention Question
When a tenant signals intent to leave, is it better to:
- Let them go and find replacement (incur turnover cost)
- Offer incentive to retain (reduce revenue but avoid turnover cost)
Break-Even Retention Discount
Formula:
Max Discount = Turnover Cost / Remaining Retention Months
Scenario: Tenant leaving at end of 6-month term, potential 12-month retention if incentivized
| Tier | Turnover Cost | Retention Period | Max Monthly Discount | Max % Discount |
|---|---|---|---|---|
| Standard | $2,230 | 12 months | $186 | 15.1% |
| Plus | $2,495 | 12 months | $208 | 15.3% |
| Large | $2,760 | 12 months | $230 | 15.4% |
| Executive | $3,080 | 12 months | $257 | 15.4% |
Interpretation: If you can retain a Standard tenant for 12 months with a discount under 15%, retention is more profitable than turnover.
Retention Incentive Options
| Incentive | Monthly Value | Tenant Appeal | Cost to Facility |
|---|---|---|---|
| 1 week free rent (amortized) | $65-$88 | High | Low |
| $50/month discount | $50 | Medium | Medium |
| Free month 13 (if commits 12) | $100-$140 | High | Conditional |
| Suite upgrade (if available) | Variable | Very High | Marginal cost |
| Lock rate (no increase) | $38-$50 | Medium | Deferred |
Decision Matrix
| Situation | Recommended Action |
|---|---|
| Tenant leaving <6 months | Unlikely retention worth it; forfeited deposit covers some loss |
| Tenant at 6 months, good tenant | Offer 1 week free if commits to 12 months |
| Tenant at 12+ months, good tenant | Offer rate lock for 12-month renewal |
| Problem tenant leaving | Let them go; turnover cost is investment in tenant quality |
| Market has waitlist | Less aggressive retention; replacement easy |
| Market soft | More aggressive retention; vacancy risk higher |
6. Turnover Cost Reduction Strategies
6.1 Minimize Direct Costs
| Strategy | Savings | Implementation |
|---|---|---|
| Quality paint (washable) | 20-30% on repaint | Higher upfront, lower touch-up |
| Commercial-grade flooring | 30-40% on floor repair | LVT/epoxy vs. carpet |
| Standard lock system | 50% on re-key | Nexkey vs. individual locks |
| In-house minor repairs | 30-40% on repairs | Owner handles vs. contractor |
Estimated Direct Cost Reduction: $200-350 per turnover (20-35%)
6.2 Reduce Vacancy Duration
| Strategy | Impact | Notes |
|---|---|---|
| Maintain waitlist | -1-2 weeks vacancy | Immediate replacement |
| Pre-market 30 days out | -1 week vacancy | Lead time for marketing |
| Show-ready suites | -0.5 weeks | Quick turnover |
| Flexible move-in dates | -0.5 weeks | Overlap tenants |
Target: Reduce average vacancy from 3 weeks to 1.5 weeks = 50% vacancy cost reduction
6.3 Improve Tenant Quality (Reduce Turnover Rate)
| Factor | Impact on Retention |
|---|---|
| Thorough screening | Reduce problem tenants, early departures |
| Concierge service | Build relationship, switching cost |
| Community building | Social bonds increase stickiness |
| Responsive maintenance | Satisfied tenants stay longer |
| Fair pricing | No incentive to shop competitors |
7. Turnover Financial Summary
Key Metrics
| Metric | Value |
|---|---|
| Average turnover cost (per suite) | $2,428 |
| Break-even tenure (average) | 4.6 months |
| Minimum term policy | 6 months |
| Target turnover rate | 15-20% |
| Annual turnover budget (at 20%) | $8,741 |
| Turnover as % of revenue | 3.8% |
Annual Operating Budget Allocation
| Category | Annual Budget | % of Gross Revenue |
|---|---|---|
| Base Operating Costs | $174,936 | 76.6% |
| Turnover Reserve | $9,000 | 3.9% |
| Owner Compensation | $44,500 | 19.5% |
| Total at 85% Occupancy | $228,436 | 100% |
Based on 85% occupancy = $228,372 revenue (rounded)
Turnover Impact on Tenant Lifetime Value
| Tenure | Revenue | Turnover Cost | Net Margin | Monthly Avg |
|---|---|---|---|---|
| 6 months | $7,404 | $2,428 | $1,528 | $255 |
| 12 months | $14,808 | $2,428 | $6,380 | $532 |
| 24 months | $29,616 | $2,428 | $14,232 | $593 |
| 36 months | $44,424 | $2,428 | $22,084 | $614 |
Using Standard suite at $1,234/month, $675 costs, $2,428 turnover
Key Insight: A tenant staying 24 months generates 9.3x the net margin of a 6-month tenant after accounting for turnover costs.
8. Recommendations
Policy Recommendations
- Maintain 6-month minimum for Standard/Plus/Large
- Consider 9-month minimum for Executive suites (thin margin cushion)
- Budget $9,000/year for turnover costs (~4% of revenue)
- Target 15-20% turnover rate through quality tenants and service
Retention Investment Guide
| Investment | Cost | Expected Return |
|---|---|---|
| Quality onboarding (welcome packet, orientation) | $100 | Reduced early turnover |
| Monthly tenant check-in | 1 hr/month | Problem prevention |
| Annual appreciation gift | $50/tenant | Relationship building |
| Quick maintenance response | Standard ops | Satisfaction/retention |
| Total Retention Investment | ~$200/tenant/year | Target: 5% lower turnover |
ROI Calculation:
- 5% turnover reduction = 0.9 fewer turnovers/year
- Savings = 0.9 × $2,428 = $2,185
- Investment = 18 × $200 = $3,600
- Net cost of retention program: $1,415/year
- But: Reduced vacancy, less owner time, better community = intangible value
Operational Takeaways
| Principle | Action |
|---|---|
| Every turnover costs $2,400+ | Screen tenants carefully upfront |
| 6-month minimum protects margins | Never waive minimum term |
| Vacancy is the biggest cost | Maintain waitlist, pre-market suites |
| Retention beats acquisition | Invest in current tenant satisfaction |
| Executive suites need longer terms | Higher turnover cost, thinner margins |
Turnover Model Complete - Phase 7 Unit Economics Finished Ready for SUMMARY.md creation and Phase 8: Facility Financial Model
Get a Business System like this for your industry
Complete business plan, operations playbooks, financial models, and more.
Get Started