Tenant Turnover Model

Turnover rate assumptions, vacancy costs, and re-leasing timeline analysis.

1. Turnover Cost Components

1.1 Direct Turnover Costs (Per Suite)

Cost CategoryLowMidHighNotes
Deep Cleaning$150$225$300Professional cleaning, carpet/floor care
Paint Touch-Up$100$250$400Walls, trim; full repaint at high end
Minor Repairs$100$200$300Holes, scratches, hardware, caulk
Lock/Access Re-key$50$75$100Key fob reset, code change
Marketing/Advertising$100$150$200Listing fees, social ads, signage
Administrative$50$75$100Lease processing, walkthrough time
Total Direct$550$975$1,400

Recommended Model: Use $975 (mid-range) as base estimate.

1.2 Direct Costs by Suite Tier

Larger suites incur proportionally higher turnover costs:

TierSFPaint FactorRepair FactorDirect Cost Estimate
Standard1001.0x1.0x$850
Plus1301.2x1.15x$1,025
Large1601.4x1.3x$1,200
Executive2001.6x1.5x$1,400

1.3 Vacancy Costs (Lost Revenue During Turnover)

Industry average vacancy between tenants: 2-4 weeks

TierWeekly Rate2-Week Vacancy3-Week Vacancy4-Week Vacancy
Standard$285$570$855$1,140
Plus$315$630$945$1,260
Large$345$690$1,035$1,380
Executive$385$770$1,155$1,540

Recommended Model: Use 3-week vacancy as base assumption.

1.4 Continued Fixed Costs During Vacancy

Even when vacant, the facility incurs fixed costs allocated to that suite:

Cost CategoryPer Suite/Month3-Week Vacancy Cost
Insurance$22$17
Maintenance$100$75
Common Area$53$40
Administrative$44$33
Total Fixed$219$165

Note: Occupancy costs (rent) continue regardless — not included as "turnover cost" since paid whether vacant or not.

1.5 Onboarding Costs (New Tenant)

ActivityHoursCost @ $50/hrDirect CostTotal
Suite Preparation2$100$0$100
Orientation/Walkthrough1$50$0$50
Systems Training1$50$0$50
Welcome Materials0.5$25$35$60
First-Week Support2$100$0$100
Total Onboarding6.5$325$35$360

Owner time valued at $50/hour opportunity cost


2. Total Turnover Cost Summary

Per-Suite Total by Tier

ComponentStandardPlusLargeExecutive
Direct Costs$850$1,025$1,200$1,400
Vacancy Loss (3 wks)$855$945$1,035$1,155
Fixed Costs (3 wks)$165$165$165$165
Onboarding$360$360$360$360
TOTAL TURNOVER$2,230$2,495$2,760$3,080

Cost Breakdown Visualization

Standard Suite Turnover Cost: $2,230
├── Direct Costs (38%)     ████████████████░░░░░░░░░░░░░░░░░░░░░░░░░ $850
├── Vacancy Loss (38%)     ████████████████░░░░░░░░░░░░░░░░░░░░░░░░░ $855
├── Fixed Costs (7%)       ███░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░ $165
└── Onboarding (16%)       ███████░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░ $360

Executive Suite Turnover Cost: $3,080
├── Direct Costs (45%)     ██████████████████░░░░░░░░░░░░░░░░░░░░░░░ $1,400
├── Vacancy Loss (37%)     ███████████████░░░░░░░░░░░░░░░░░░░░░░░░░░ $1,155
├── Fixed Costs (5%)       ██░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░ $165
└── Onboarding (12%)       █████░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░ $360

3. Break-Even Tenant Tenure

How Long Must a Tenant Stay to Recover Turnover Costs?

Formula:

Break-Even Tenure = Turnover Cost / Monthly Margin
TierTurnover CostMonthly MarginBreak-Even Tenure
Standard$2,230$5594.0 months
Plus$2,495$5524.5 months
Large$2,760$5455.1 months
Executive$3,080$5365.7 months

Impact of 6-Month Minimum Term Policy

TierBreak-EvenMin TermCushionNPV at Min Term*
Standard4.0 mo6 mo2.0 mo+$1,118
Plus4.5 mo6 mo1.5 mo+$828
Large5.1 mo6 mo0.9 mo+$490
Executive5.7 mo6 mo0.3 mo+$161

*NPV = (Min Term - Break-Even) × Monthly Margin

Key Finding: The 6-month minimum term ensures profitability on every tenant across all tiers. Executive suites have the thinnest cushion (0.3 months / ~1 week).

Recommended Minimum Terms by Tier

TierCurrent MinRecommendedRationale
Standard6 months6 months ✓2-month cushion is adequate
Plus6 months6 months ✓1.5-month cushion acceptable
Large6 months6 months0.9-month cushion is thin; monitor
Executive6 monthsConsider 9 monthsOnly 1-week cushion at 6 months

4. Turnover Rate Sensitivity

Industry Benchmarks

Turnover RateDescriptionSuites Turning/Year
15%Best-in-class retention2.7 suites
20%Industry average3.6 suites
25%Below average4.5 suites
30%Poor retention5.4 suites

Annual Facility-Wide Turnover Cost

Using blended average turnover cost of $2,561 per suite: (8×$2,230 + 5×$2,495 + 3×$2,760 + 2×$3,080) / 18 = $2,428

Turnover RateTurnovers/YearAnnual Cost% of Revenue*
15%2.7$6,5562.9%
20%3.6$8,7413.8%
25%4.5$10,9264.8%
30%5.4$13,1115.8%

*At 85% occupancy ($228,372 annual revenue)

Impact on Portfolio Margin

Turnover RateTurnover CostPortfolio Margin (85% occ)Margin %
15%$6,556$66,42829.1%
20%$8,741$64,24328.1%
25%$10,926$62,05827.2%
30%$13,111$59,87326.2%

Each 5% increase in turnover reduces margin by ~1%.


5. Retention vs. Turnover Decision Matrix

The Retention Question

When a tenant signals intent to leave, is it better to:

  1. Let them go and find replacement (incur turnover cost)
  2. Offer incentive to retain (reduce revenue but avoid turnover cost)

Break-Even Retention Discount

Formula:

Max Discount = Turnover Cost / Remaining Retention Months

Scenario: Tenant leaving at end of 6-month term, potential 12-month retention if incentivized

TierTurnover CostRetention PeriodMax Monthly DiscountMax % Discount
Standard$2,23012 months$18615.1%
Plus$2,49512 months$20815.3%
Large$2,76012 months$23015.4%
Executive$3,08012 months$25715.4%

Interpretation: If you can retain a Standard tenant for 12 months with a discount under 15%, retention is more profitable than turnover.

Retention Incentive Options

IncentiveMonthly ValueTenant AppealCost to Facility
1 week free rent (amortized)$65-$88HighLow
$50/month discount$50MediumMedium
Free month 13 (if commits 12)$100-$140HighConditional
Suite upgrade (if available)VariableVery HighMarginal cost
Lock rate (no increase)$38-$50MediumDeferred

Decision Matrix

SituationRecommended Action
Tenant leaving <6 monthsUnlikely retention worth it; forfeited deposit covers some loss
Tenant at 6 months, good tenantOffer 1 week free if commits to 12 months
Tenant at 12+ months, good tenantOffer rate lock for 12-month renewal
Problem tenant leavingLet them go; turnover cost is investment in tenant quality
Market has waitlistLess aggressive retention; replacement easy
Market softMore aggressive retention; vacancy risk higher

6. Turnover Cost Reduction Strategies

6.1 Minimize Direct Costs

StrategySavingsImplementation
Quality paint (washable)20-30% on repaintHigher upfront, lower touch-up
Commercial-grade flooring30-40% on floor repairLVT/epoxy vs. carpet
Standard lock system50% on re-keyNexkey vs. individual locks
In-house minor repairs30-40% on repairsOwner handles vs. contractor

Estimated Direct Cost Reduction: $200-350 per turnover (20-35%)

6.2 Reduce Vacancy Duration

StrategyImpactNotes
Maintain waitlist-1-2 weeks vacancyImmediate replacement
Pre-market 30 days out-1 week vacancyLead time for marketing
Show-ready suites-0.5 weeksQuick turnover
Flexible move-in dates-0.5 weeksOverlap tenants

Target: Reduce average vacancy from 3 weeks to 1.5 weeks = 50% vacancy cost reduction

6.3 Improve Tenant Quality (Reduce Turnover Rate)

FactorImpact on Retention
Thorough screeningReduce problem tenants, early departures
Concierge serviceBuild relationship, switching cost
Community buildingSocial bonds increase stickiness
Responsive maintenanceSatisfied tenants stay longer
Fair pricingNo incentive to shop competitors

7. Turnover Financial Summary

Key Metrics

MetricValue
Average turnover cost (per suite)$2,428
Break-even tenure (average)4.6 months
Minimum term policy6 months
Target turnover rate15-20%
Annual turnover budget (at 20%)$8,741
Turnover as % of revenue3.8%

Annual Operating Budget Allocation

CategoryAnnual Budget% of Gross Revenue
Base Operating Costs$174,93676.6%
Turnover Reserve$9,0003.9%
Owner Compensation$44,50019.5%
Total at 85% Occupancy$228,436100%

Based on 85% occupancy = $228,372 revenue (rounded)

Turnover Impact on Tenant Lifetime Value

TenureRevenueTurnover CostNet MarginMonthly Avg
6 months$7,404$2,428$1,528$255
12 months$14,808$2,428$6,380$532
24 months$29,616$2,428$14,232$593
36 months$44,424$2,428$22,084$614

Using Standard suite at $1,234/month, $675 costs, $2,428 turnover

Key Insight: A tenant staying 24 months generates 9.3x the net margin of a 6-month tenant after accounting for turnover costs.


8. Recommendations

Policy Recommendations

  1. Maintain 6-month minimum for Standard/Plus/Large
  2. Consider 9-month minimum for Executive suites (thin margin cushion)
  3. Budget $9,000/year for turnover costs (~4% of revenue)
  4. Target 15-20% turnover rate through quality tenants and service

Retention Investment Guide

InvestmentCostExpected Return
Quality onboarding (welcome packet, orientation)$100Reduced early turnover
Monthly tenant check-in1 hr/monthProblem prevention
Annual appreciation gift$50/tenantRelationship building
Quick maintenance responseStandard opsSatisfaction/retention
Total Retention Investment~$200/tenant/yearTarget: 5% lower turnover

ROI Calculation:

  • 5% turnover reduction = 0.9 fewer turnovers/year
  • Savings = 0.9 × $2,428 = $2,185
  • Investment = 18 × $200 = $3,600
  • Net cost of retention program: $1,415/year
  • But: Reduced vacancy, less owner time, better community = intangible value

Operational Takeaways

PrincipleAction
Every turnover costs $2,400+Screen tenants carefully upfront
6-month minimum protects marginsNever waive minimum term
Vacancy is the biggest costMaintain waitlist, pre-market suites
Retention beats acquisitionInvest in current tenant satisfaction
Executive suites need longer termsHigher turnover cost, thinner margins

Turnover Model Complete - Phase 7 Unit Economics Finished Ready for SUMMARY.md creation and Phase 8: Facility Financial Model

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