Project Overview (README)

Business System package overview, contents guide, and how to use this system.

What's Included

ComponentDescriptionValue
BUSINESS-PLAN.mdComplete SBA-bankable business plan (2,300+ lines)Bank-ready document
Market ResearchDemographics, industry analysis, TAM/SAM/SOM sizingSkip 40+ hours research
Competitive IntelligenceCompetitor profiles, comparison matrix, positioningValidated market entry
Financial Model3-year P&L, unit economics, debt service, scenariosInvestor-grade projections
Site Selection SystemRequirements checklist, 100-point scorecardEvaluate any property
Build-Out PackageTimeline, contractor SOW, budget, permit checklistHand to your GC
Operations ManualLease template, onboarding, policies, enforcementDay-one ready
Technology SpecsAccess control, cameras, PM software, networkComplete tech stack
Funding StrategySBA 7(a) structure, lender approach, application guideFinance with confidence
Marketing PlaybookPre-opening strategy, brand guidelines, recruitmentFill your suites

Quick Start

For SBA Loan Application

  1. Open BUSINESS-PLAN.md
  2. Export to PDF (any markdown editor or use Pandoc)
  3. Submit to lender with your personal financials

For Site Evaluation

  1. Open 06-Site-Selection/property-scorecard.md
  2. Score any property using the 100-point system
  3. 80+ = pursue, 65-79 = viable, <65 = pass

For Build-Out

  1. Hand 08-Build-Out/contractor-sow.md to your general contractor
  2. Use 08-Build-Out/buildout-budget.md to validate bids
  3. Track progress with 08-Build-Out/construction-timeline.md

For Operations

  1. Customize 09-Operations/Lease-Documents/suite-rental-agreement.md with your attorney
  2. Use tenant onboarding documents for each new tenant
  3. Reference policies for day-to-day management

Package Contents

Salon-Suites-Business-System/
│
ā”œā”€ā”€ README.md                           ← You are here
ā”œā”€ā”€ BUSINESS-PLAN.md                    ← Complete assembled business plan
│
ā”œā”€ā”€ 01-Market-Research/
│   ā”œā”€ā”€ demographics.md                 ← Trade area analysis
│   ā”œā”€ā”€ industry-analysis.md            ← $320B market overview
│   └── market-sizing.md                ← TAM/SAM/SOM methodology
│
ā”œā”€ā”€ 02-Competitive-Intelligence/
│   ā”œā”€ā”€ competitor-profiles.md          ← 7 competitors analyzed
│   ā”œā”€ā”€ comparison-matrix.md            ← Side-by-side comparison
│   ā”œā”€ā”€ positioning-analysis.md         ← Market positioning strategy
│   └── competitive-summary.md          ← Go/No-Go framework
│
ā”œā”€ā”€ 03-Business-Model/
│   ā”œā”€ā”€ business-model.md               ← 18-suite, 4-tier structure
│   ā”œā”€ā”€ value-proposition.md            ← 5 ranked differentiators
│   └── target-tenant-profile.md        ← Personas & acquisition matrix
│
ā”œā”€ā”€ 04-Facility-Design/
│   ā”œā”€ā”€ building-standards.md           ← STC 48-52, CRI 90+ specs
│   ā”œā”€ā”€ suite-specifications.md         ← 4 tier details
│   ā”œā”€ā”€ common-areas.md                 ← Reception, break room, laundry
│   ā”œā”€ā”€ access-security.md              ← Cameras, access control
│   └── floor-plan-template.md          ← 3 layout options
│
ā”œā”€ā”€ 05-Regulatory-Compliance/
│   ā”œā”€ā”€ regulatory-requirements.md      ← VA cosmetology regulations
│   ā”œā”€ā”€ compliance-checklist.md         ← Pre-opening checklist
│   └── tenant-compliance.md            ← Tenant license requirements
│
ā”œā”€ā”€ 06-Site-Selection/
│   ā”œā”€ā”€ site-requirements.md            ← Quick-screen criteria
│   ā”œā”€ā”€ property-scorecard.md           ← 100-point evaluation tool
│   └── market-scan.md                  ← Search strategy
│
ā”œā”€ā”€ 07-Financial-Model/
│   ā”œā”€ā”€ cost-allocation.md              ← Monthly expense breakdown
│   ā”œā”€ā”€ unit-margins.md                 ← Per-suite profitability
│   ā”œā”€ā”€ turnover-model.md               ← Turnover cost analysis
│   ā”œā”€ā”€ occupancy-scenarios.md          ← Conservative/Base/Aggressive
│   ā”œā”€ā”€ facility-pl.md                  ← 36-month P&L
│   ā”œā”€ā”€ debt-service.md                 ← DSCR analysis
│   ā”œā”€ā”€ capital-reserve.md              ← Equipment replacement model
│   └── management-economics.md         ← Owner vs hired manager
│
ā”œā”€ā”€ 08-Build-Out/
│   ā”œā”€ā”€ construction-timeline.md        ← 18-week Gantt chart
│   ā”œā”€ā”€ contractor-sow.md               ← Scope of work by trade
│   ā”œā”€ā”€ buildout-budget.md              ← $220K detailed budget
│   ā”œā”€ā”€ permit-checklist.md             ← 8 permit types
│   └── equipment-sourcing.md           ← US/China sourcing strategy
│
ā”œā”€ā”€ 09-Operations/
│   ā”œā”€ā”€ Lease-Documents/
│   │   ā”œā”€ā”€ suite-rental-agreement.md   ← 20-section IC-compliant lease
│   │   ā”œā”€ā”€ lease-addendum-template.md  ← Modification template
│   │   └── renewal-notice-template.md  ← 60-day renewal notice
│   ā”œā”€ā”€ Tenant-Onboarding/
│   │   ā”œā”€ā”€ tenant-application.md       ← Application form
│   │   ā”œā”€ā”€ move-in-checklist.md        ← Onboarding checklist
│   │   ā”œā”€ā”€ suite-condition-report.md   ← Move-in/move-out form
│   │   └── welcome-packet.md           ← Tenant welcome guide
│   └── Policies-Enforcement/
│       ā”œā”€ā”€ house-rules.md              ← Facility rules
│       ā”œā”€ā”€ maintenance-sop.md          ← Maintenance procedures
│       ā”œā”€ā”€ emergency-procedures.md     ← Emergency protocols
│       ā”œā”€ā”€ violation-notice-template.md ← Warning template
│       └── termination-notice-template.md ← Termination template
│
ā”œā”€ā”€ 10-Technology/
│   ā”œā”€ā”€ property-management-spec.md     ← PM software comparison
│   ā”œā”€ā”€ infrastructure-spec.md          ← Access, cameras, network
│   └── communication-services-spec.md  ← VOIP, WiFi, tenant services
│
ā”œā”€ā”€ 11-Funding/
│   ā”œā”€ā”€ funding-structure.md            ← $228K SBA + $57K equity
│   ā”œā”€ā”€ lender-strategy.md              ← Bank approach tactics
│   └── application-checklist.md        ← Documentation guide
│
ā”œā”€ā”€ 12-Marketing/
│   ā”œā”€ā”€ pre-opening-marketing-strategy.md ← 5-phase timeline
│   ā”œā”€ā”€ brand-identity-guidelines.md    ← Visual identity specs
│   └── tenant-recruitment-playbook.md  ← Outreach scripts & referrals
│
└── Business-Plan-Sections/             ← Individual BP sections
    ā”œā”€ā”€ 01-executive-summary.md
    ā”œā”€ā”€ 02-company-description.md
    ā”œā”€ā”€ 03-market-analysis.md
    ā”œā”€ā”€ 04-competitive-analysis.md
    ā”œā”€ā”€ 05-service-description.md
    ā”œā”€ā”€ 06-operations-plan.md
    ā”œā”€ā”€ 07-financial-projections.md
    ā”œā”€ā”€ 08-funding-request.md
    ā”œā”€ā”€ 09-marketing-plan.md
    └── 10-risk-analysis.md

Key Numbers

MetricValue
Facility size18 suites, 3,000-3,500 SF
Suite pricing$285-$385/week (4 tiers)
Blended rate$315/week ($1,258/month)
Build-out cost$220,000 ($63/SF)
SBA loan$228,000 (10-year, ~10.5%)
Owner equity$57,000 (20%)
Working capital$35,000 (6-month bridge)
Break-even occupancy62% (11 suites)
Target occupancy85% (15 suites)
Year 1 profit$8,105 (with ramp-up)
Year 2 profit$56,812
Year 3 profit$58,476
DSCR at stabilization1.54x

Customization Guide

What to Change

DocumentWhat to Customize
Business PlanBusiness name, owner bio, specific location
Financial ModelRent assumptions, local costs, your equity
Lease AgreementState-specific clauses, your attorney's review
Site ScorecardWeight adjustments for your priorities
MarketingBrand name, social handles, local channels

What NOT to Change

DocumentWhy It's Fixed
Building StandardsSTC 48-52, CRI 90+ are quality differentiators
IC ComplianceWeekly flat rent, no control — IRS requirement
DSCR CalculationsBank underwriters will verify these
Permit SequenceBuilding codes dictate order

Market Validation

This system is based on primary research, not guesses:

  • Phone calls to 7 competitors confirmed 79-95% occupancy
  • Waitlists verified at Sola Chantilly and Phenix Ashburn
  • Blue Salon Suites Sterling openings at $400/week established price ceiling
  • Trade area demographics rated STRONG (4.6/5) for salon suites

Conclusion: Unmet demand exists. Market supports new entry.


Legal Disclaimer

This package is provided for informational and educational purposes only. It does not constitute legal, financial, or professional advice.

Before using these materials:

  • Lease agreement: Have reviewed by a licensed attorney in your state
  • Financial projections: Validate with your CPA and actual quotes
  • Regulatory requirements: Confirm with your local authorities
  • Building specifications: Verify with local building codes

The market research and competitive analysis reflect conditions at time of creation and may change.


Support

This is a one-time purchase. The package is self-contained and requires no ongoing subscription.

For questions about the contents, refer to the detailed documentation within each section.


Total Documents: 65+ Total Lines: 15,000+ Research Hours Saved: 200+ Franchise Fees Avoided: $30,000-$50,000 Ongoing Royalties Avoided: 5-7% forever


Built with systematic business planning methodology. Ready for SBA submission. No franchise required.

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